DLA - Redefining Entertaiment

2009-07-30

DLA LAUNCHES RUSH HD CHANNEL IN LATIN AMERICA

Miami, July 30, 2009 – DLA, the leading provider of PPV and VOD services in Latin America, adds Rush HD channel to its product roster as a response to the popular demand of Rush HD extreme sports and adventure programming from clients and subscribers in the region. Rush HD’s attractive programming content and large international success are the main driving factors for this launch that will take effect August 1, 2009.

Rush HD, a VOOM HD Networks channel, focuses on extreme sports and adventure programming that is filled with action and adrenaline, bringing Pay TV viewers in Latin America an opportunity to live life on the edge. With Rush HD, DLA will offer relevant and original high definition programming, with Dolby 5.1 surround sound, including RUSH HD original series:

• Nomads: Few can live the life of an extreme sports athlete. This series, filmed in documentary format, follows athletes on their search for the perfect place and the best competition to leave their mark.
• Focused: Extreme Sports athletes spend their lives training hard to live a life full of adrenaline and action. More than a sport or a job, they live a dream that can end just as quickly as the clock ticks. For these athletes that push the limits and fight against their fears, the best is to keep focused to capture a brief moment- the moment at the peak of their careers.
• P.I.G.: This series presents the best athletes in MotoCross, BMX, Skiing and Snowboarding who challenge each other to replicate their stunts. The one that fails wins a letter and the first player to spell the word “P-I-G” must leave the competition.
• The North Face Expedition Series: A series that combines athletic feats with acts of generosity. Athletes travel to beautiful places to get to know the projects of The North Face’s Global Philanthropic Expedition Program that promotes and supports economic, social and environmental development.

Rush HD promises great entertainment from amazing locations all over the world, with its exclusive expeditions, extreme sports competitions and original series.a

DLA has the exclusive representation of Rush HD for Latin America, including Brazil.

About DLA, Inc.

DLA, Inc. is the leading provider of PPV and VOD services in Latin America. Additionally, DLA distributes the channels Movietraxx and Concert Channel, DMX’s digital audio service, and has the exclusive representation of Rush HD for the region. Currently DLA is the only company that offers a complete VOD solution for TV, providing thousands of hours of programming per year, including movie premieres from major Hollywood studios, content from main TV channels, and programs exclusively produced for VOD. DLA is present in 25 countries in Latin America and the Caribbean, and has offices in the United States, Mexico, Argentina and Brazil.