DLA - Redefining Entertaiment

2009-09-22

DLA ADDS MOMEDIA CONCERTS TO ITS MUSIC CATALOG

Miami, September 21, 2009 – DLA, the leading provider of PPV and VOD services in Latin America, has inked a major music distribution deal with MoMedia, a leading digital distributor and manager of Video on Demand services backed by Endemol. With this agreement, DLA will have access to a large portfolio of music concerts and shows for the Concert Channel that will be available on the linear channel, VOD service, and broadband.

“Adding MoMedia’s content to our music portfolio will allow our affiliates and their subscribers to experience – for the first time in Latin America – the best music with the broadest distribution - on TV, broadband and VOD, by accessing one single destination: Concert Channel! We’re very pleased with this deal that supports our commitment to continuously bring new content propositions to our markets,” said Antonio Barreto, DLA’s CEO.

The new music content from MoMedia (32 titles in total) includes concerts with artists Air Supply, Blonde Redhead, Chic, Iggy and The Stooges, Zucchero, and Placido Domingo, and performances and interviews from music TV show Later with Jools Holland, including Coldplay, Radiohead, Robbie Williams, and Travis among others.

Commenting on the deal, Mark Benmore, COO & Co-Founder at MoMedia International, said: “DLA was looking for a digital distributor who could supply a large volume of quality music content efficiently and cost effectively for their IPTV, broadband services and now Video On Demand. We represent a large portfolio of music content from a wide range of producers and distributors and we were able to offer them a one-stop-shop solution. It also means we can maximize the monetary potential for the content owners we represent, which in this current economic climate is vital.”

DLA will bring the new music content to more than 2 million Concert Channel viewers and 1.4 VOD subscribers in Latin America, including Brazil and the Caribbean.

About DLA, Inc.

DLA, Inc. is the leading provider of PPV and VOD services in Latin America. Additionally, DLA distributes the channels Movietraxx and Concert Channel, DMX’s digital audio service, and has the exclusive representation of Rush HD for the region. Currently DLA is the only company that offers a complete VOD solution for TV, providing thousands of hours of programming per year, including movie premieres from major Hollywood studios, content from main TV channels, and programs exclusively produced for VOD. DLA is present in 25 countries in Latin America and the Caribbean, and has offices in the United States, Mexico, Argentina and Brazil.

About MoMedia International

MoMedia International is a leading digital distributor and manager of VoD and Digital TV services for Mobile, Web and IPTV platforms. Backed by Endemol, MoMedia manages the digital rights to thousands of hours of content from 130+ production companies, distributing content globally onto mobile, web, IPTV, gaming and connected TV platforms. The company also distributes channels that are designed specifically for digital platforms. MoMedia was founded in 2004 by Lucas Bertrand and Mark Benmore.